John Paul II Center Content Strategy Proposal


In December 2020, The Institute of International Education submitted a Request for Proposal (RFP) asking for submissions to redesign the John Paul II Center for Interreligious Dialogue, or “John Paul II Center” website.

The John Paul II Center is an organization that works closely with The Russell Berrie Foundation and the Pontifical University of St. Thomas Aquinas.

I presented a content strategy proposal that included a thoroughly researched content analysis and audit, a competitor analysis that identified three similar websites: Interfaith Youth Core, Graduate Theological Union and Parliament of the World Religion, a content strategy report that identifies both the audience and business needs, and content design artifacts that include recommended site maps and wireframes. The report concludes with a section that helps business leaders understand the process and importance of user-generated content.

My full report and my content design drafts can be downloaded below.

John Paul II Center Logo


After reading through the RFP, it was determined that one of the biggest business goals was to generate revenue through contributions. Therefore, the website would benefit from creating a donation function that makes it possible for users to submit contributions. Additionally, making technical changes like the layout, contrast, and some wording could make the website more readable to an international audience. Finally, adding elements like an interactive event calendar would increase user interaction.

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